Top 5 Personalization Apps in New Zealand Q3 2025

In the third quarter of 2025, the personalization app market in New Zealand saw significant activity on a unified platform, with Themepack - App Icons, Widgets leading the way. This app from YoloTech experienced a remarkable increase in weekly downloads, peaking at approximately 2.7K by the end of September. Weekly revenue varied, reaching a high of $131 in mid-August, while weekly active users steadily climbed from 4.8K to 8K.

Zedge™ Wallpapers & Ringtones maintained consistent performance with a peak in weekly downloads at 1.1K in early September. Revenue remained stable, averaging around $300 to $400, and active users increased from 1.7K to 2.5K over the quarter.

ThemeKit - Themes & Widgets showed a decline in weekly downloads, starting at over 500 and dropping to just above 200 by the end of September. Revenue remained low, fluctuating between $8 and $38, while active users decreased slightly from 5.9K to 5.8K.

3D Live Wallpapers - 4K & 4D saw an increase in weekly downloads from 36 to 627 during the quarter, although revenue was not reported. Active users grew from 20 to 338.

Finally, Neon Love Theme experienced a rise in weekly downloads, peaking at 642 in late September. Active users increased from 498 to 604.

These insights are based on data from Sensor Tower, providing an overview of the personalization app market in New Zealand. For more detailed analysis, visit Sensor Tower's platform.